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AWS Private Pricing Agreements (PPA)

A Flexible Procurement Option with TD SYNNEX

Private Pricing Agreements (PPAs) are a flexible, powerful way for customers to get more value from AWS. By making an annual spend commitment, customers can unlock significant discounts. Transacting that PPA through TD SYNNEX adds another layer of benefits, from cost savings to expert support.

Benefits of a PPA Through TD SYNNEX

Enterprise Support (ES) vs Partner-Led Support (PLS)

Unlock the full potential of your Private Pricing Agreements (PPAs) with the right support model. All PPAs require a choice between direct AWS Enterprise Support (ES) or our cost-effective Partner-Led Support (PLS).

  • AWS Enterprise Support (ES): This premium tier provides direct access to AWS expertise, featuring a dedicated Technical Account Manager (TAM) and frontline support straight from the source. The investment begins at $15,000 per month and scales with your customer's monthly recurring revenue.
  • TD SYNNEX Partner-Led Support (PLS): A smarter, more strategic choice for value and expertise. We collaborate with you to deliver expert first-line support, resolving issues efficiently. By choosing PLS, you can deliver exceptional service while unlocking significant savings—slashing your customer's support overhead by up to 50% over the PPA's duration.

Enhanced Negotiation Power

Gain a powerful negotiation advantage. As one of AWS's largest global distribution partners and a Premier Tier Services & MSP Partner, TD SYNNEX commands significant market influence. We leverage this position to secure superior discounts for your customers. Furthermore, our partnership adds crucial layers of liability protection, safeguarding the interests of both you and your end-users.

Greater Potential for Discounts

Beyond the standard PPA and support discounts, transacting through distribution unlocks further opportunities. TD SYNNEX and our Partners can make strategic investments in customers to offer additional discounts on services, enhancing the overall value proposition.

Shortfall Protection

Annual spend commitments can be a concern. TD SYNNEX works with Partners and customers to mitigate the risk of a shortfall. While not guaranteed, we make every effort to manage this risk, offering flexible options like roll-overs to relieve the impact of mid-term shortfalls.

Marketplace Relationships

Leverage our strong relationships with ISVs on the AWS Marketplace. TD SYNNEX holds contracted discounts with many vendors, allowing customers to purchase their third-party software entitlements through the PPA to help burn down their annual commitment.

Monthly Progress Reports

Transparency is key. With every PPA, TD SYNNEX provides a clear, concise monthly progress report. This gives both the Partner and the customer full visibility into their spend against their annual commitment, ensuring there are no surprises.

Why TD SYNNEX?

Dedicated Technical & Program Support

We have a team of experts ready to manage complex AWS commercial and technical processes on your behalf, freeing you to focus on what you do best: serving your customers.

Reducing Your Risk

We help you maximize the returns on your investment in the AWS ecosystem while simultaneously reducing your financial and contractual risk.

For more information, contact our team today.